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What is Matcha Green Tea?

Matcha is 100% pure green tea leaves, stone ground into a very fine and densely nutritious powder. Think of it as the espresso of green tea.

For over 800 years, Buddhist monks have been using matcha green tea to aid their meditation practice, and its unique properties have made it central to the Japanese Tea Ceremony. Matcha is unique in part due to its special cultivation process where the tea leaves are grown in gradually reduced sunlight, before being hand picked and slowly ground into vibrant green powder.

The fusion of traditional Japanese methods, combined with modern day technologies allows for the production of a powder that, when whisked in hot water, is unparalleled in taste and health benefits.

How is Matcha Different to Regular Green Tea?

When you drink regular green tea, you infuse the tea leaves in water then discard the leaves afterwards, consuming only 10-20% of the nutrients. This is like boiling broccoli, throwing away the broccoli and just drinking the water. When you drink a cup of matcha you ingest 100% of the leaf, meaning you consume 100% of the nutrients, with no wastage.

The Health Benefits of Matcha Green Tea

Antioxidant Activity

Nowadays, you can't talk health without hearing about antioxidants. These compounds help neutralise chemicals called free radicals (unstable molecules) produced by oxidation in the human body. Once formed, free radicals can be damaging to other cellular components in the body, causing them to function poorly or die. Thankfully, matcha contains a wealth of these free radical fighting antioxidants.

ORAC (Oxygen Radical Absorbance Capacity) is the method of measuring antioxidant values in food, developed by the National Institute of Health. The ORAC rating for matcha is roughly 1300 units on a per gram basis, making it one of the highest among the super foods. Looking at the comparison table below, we can see that matcha contains more antioxidants than all of the other antioxidant-rich foods combined.

Clean, Green Energy

Matcha contains a unique amino acid named L-theanine, found almost exclusively in tea plants. L-theanine consumption directly impacts the brain, significantly increasing activity in the alpha frequency band, bringing on a calm alertness and relaxed mental clarity (1).

Per 1g serve, matcha only contains around 35mg of caffeine, which is less than half of what you would get in your standard coffee (80-90mg). However, what really makes matcha stand out among the crowd is the way the caffeine is absorbed. The synergistic connection between the L-Theanine and caffeine allows for slow absorption into the bloodstream, meaning no jitters, anxiety or coffee crash and 3 – 6 hours of clean matcha energy.

Perform Better In The Gym

If you're looking for that extra edge at the gym, matcha may just be the perfect supplement to your regular exercise routine. With virtually zero calories and no sugar, matcha is a source of dietary fibre, important vitamins, and minerals and gives a sustained energy boost.

Matcha is loaded with EGCG (Epigallocatechin Gallate). EGCG is the most abundant antioxidant in tea and is known for its ability to boost metabolism and help the body break down large molecules to be utilised as energy (fat oxidisation) (2,3). The concentration of EGCG in matcha is an impressive 137x more than regular green tea.(4)

Athletes training and competing in sports may also notice the benefits of increased focus and faster reaction time due to the L-theanine and caffeine combination (5).

Substitute your pre-workout for some ice cold matcha and feel the difference.

Natural Detoxification

Matcha's unique cultivation process significantly boosts its chlorophyll levels. Chlorophyll, commonly sold as a supplement, is similar in structure to hemoglobin – the molecule responsible for carrying oxygen around the body. It is said to be a natural detoxifier, regenerating the body at a cellular level.

Matcha is also a source of dietary fibre, which helps stabilise glucose and cholesterol levels and keep the digestive system healthy (6).

Zero Sugar

Did we mention that matcha is sugar free and virtually calorie-free? (Less than 3 calories per serve).

The Way of Tea

"Tea is the ultimate mental and medical remedy and has the ability to make one's life more full and complete. Tea has an extraordinary power to extend someone's life. Everywhere people plant tea, long life will follow" - Eisai Myoan

Matcha is more than just super healthy green tea powder. It’s about the whole matcha experience. It’s about appreciating the simple things in life and taking time to recharge and self-reflect without the distractions of an over complicated world.

From opening a fresh tin of matcha right through to the final sip, we encourage you to embrace the matcha way discover a whole new you. • Whisk • Sip • Zen •


1. Juneja, L (1999), L-theanine—a unique amino acid of green tea and its relaxation effect in humans. Trends in Food Science & Technology 10 (6–7): 199.

2. Boschmann, M, Thielecke, F (2007), The effects of epigallocatechin-3-gallate on thermogenesis and fat oxidation in obese men: a pilot study. Journal of the American College of Nutrition 26(4): 389-395.

3. Cardoso, G., Salgado, J., Cesar, M. and Donado-Pestana, C. (2013). The effects of green tea consumption and resistance training on body composition and resting metabolic rate in overweight or obese women. Journal of medicinal food, 16(2):120–127.

4. Weiss, David J.; Anderton, Christopher R. (2003). Determination of catechins in matcha green tea by micellar electrokinetic chromatography. Journal of Chromatography A 1011 (1–2): 173–80.

5. Haskell, C., Kennedy, D., Milne, A., Wesnes, K. and Scholey, A. (2008). The effects of L-theanine, caffeine and their combination on cognition and mood. Biological psychology, 77(2): 113--122.

6. Brennan, CS (2005). Dietary fibre, glycaemic response, and diabetes. Molecular Nutrition and Food Research, 49(6):560-70.

Why You Should Be Drinking Matcha

Here's a short explainer video that highlights some of the health benefits of matcha

How to Make the Perfect Matcha

Whisk up and zen out with this handy how-to video

Don't Take Our Word For it! Here's What Our Customers Think:


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